In 2018, the previous golf coach became the CEO, and the founder and CEO then got to develop a different kind of relationship, now a business relationship. They both had a bigger vision in mind for the brand, that at the time was solely focusing on custom headcovers. The CEO, a longtime car aficionado and collector, was intrigued by superleggera cars.

Definition of superleggera: superlight, strong, and durable. The interest sparked an idea and the first golf bag was created, the SL1™ standing for Superleggera 1, weighing in at 57. oz and made of STITCH Touring Fabric™, a proprietary material that has the look of leather, but is more durable and resistant. Since then, STITCH® has released a line of innovative travel bags and a full line of apparel, as well as expanding on to the golf bag collection. Now, you will see STITCH® in over 500+ country clubs all over the U.S. and possibly in your favorite player's bag.

Our main mission is to help people DRESS THEIR GAME™, ARRIVE IN STYLE™, and have everything their wardrobe needs to take them FROM WORK TO PLAY™.